SXSW is one of the most important places each year for the music and technology industries to meet, compare notes, and ask difficult questions about where things are heading. This year, Voice-Swap is taking part in two sessions in Austin that explore the realities of the modern music ecosystem: from the pressures artists and rightsholders face in a high-volume streaming era to the practical steps needed to make music catalogues ready for new licensing opportunities in the age of voice AI.

Voice-Swap’s Chief Strategy & Impact Officer

Michael Pelczynski

joins

Kristin Robinson

(Billboard),

Ashley-Cree Maddix

(Audiomack), and

Dani Deahl

(BandLab) to unpack a question many creators are quietly asking: in a world where anyone can release music instantly, has the system started working against artists?

The panel explores the cycle many musicians now find themselves in – release, promote, repeat – while algorithms increasingly determine what gets heard. The discussion will focus on how artists can break through the noise and what platforms, tools, and industry practices might need to evolve.

For Voice-Swap, this conversation connects directly to how technology should support creators: not just by enabling output, but by helping artists reach audiences and build sustainable careers.

On Sunday, Mike returns alongside

Angela Abbott

(Sixth Sense MGMT) for a hands-on workshop designed to help artists and rights holders prepare their catalogues for today’s licensing landscape.

The session covers essential building blocks including rights setup, metadata strategy, asset preparation, pricing fundamentals, and how catalogues can be structured for sync, creator campaigns, and emerging AI-driven opportunities.

As new creative tools and platforms appear, including voice licensing and AI-enabled collaborations, the ability to structure catalogues correctly is becoming critical. Preparing music for discoverability and licensing is no longer optional; it's part of building a sustainable modern music business.

If you are in Austin for SXSW and want to learn more about what Voice-Swap is building, get in touch with us here

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