Voice-Swap’s Chief Strategy & Impact Officer, Michael Pelczynski, joined Garrett Levin (Senior Policy Officer, WIPO) and Dani Deahl (Recording Academy Trustee & VP at BandLab Technologies) to discuss what true infrastructure for AI and creative rights must look like. The takeaway: in the AI era, attribution, licensing, and monetisation need to be embedded at the point of inference itself. Infrastructure isn’t just “plumbing” – it’s governance.

For Voice-Swap, this is more than a talking point. We’re integrating with established partners like BMAT to certify voices, develop rights management, and create enforceable rails that reflect voice as a new class of IP. Voices aren’t raw material; they’re rights. Where many companies treat voices as raw training material, we’re establishing legal precedent with artists themselves – ensuring creatives have a seat at the table while building market-leading infrastructure for the voice economy.

This is how innovation and protection move forward together.

Watch the full video and learn more about WIPO’s AIII initiative.